What fintech would sit its CEO and GM on a polygraph? Nu, obvious Nu.
Here, there is nothing to hide, we understood that the truth does not have to be painful, sad or disappointing.
So that's what we did, we sat Catalina Bretón General Manager and David Vélez founder and CEO in a polygraph to answer personal and customer questions.
Con Nu la verdad no duele.
We took the opportunity of having them connected to a polygraph to ask them personal questions that we always wanted to know, their opinions about the end of Ugly Betty, which Shakira song they sang their hearts out and if the pandemic had led them to have meetings in their pajamas.
Graphic design
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Behind the scenes
Animations
Client: Nu Colombia
Managers: Gabriel Berta, Mariana Netto
Project manager: Ximena Castro, Diana Gutiérrez, Santiago Mendoza.
Production leader: Roberto Reynoso.
Copywriting: Laura Lucía Medina
Art Direction: Luisa Posada, Angie Molano, Gabriel Berta.
Producer house in Colombia: Whisky CO.
Producer house in Brasil: Inhouse proyect.
Post production house: Pablo Sánchez MX.
Post production house: Pablo Sánchez MX.
